How To Market Online With Ease

By: Robin Harris

 

You can ignite your marketing efforts and passion for the game by learning to use your personal story and expertise to get potential clients subscribing to your opt-in list.
I want to show you 10 simple steps you can implement with a low-cost investment and a little effort that you can use as a springboard for more aggressive online marketing campaigns.
By creating an interesting web site, which consist of one simple, yet, well-designed web page you can begin a relationships with qualified prospects. The "Interest Site" is designed to share content and offer a customized introductory e-product to someone who would qualify to be considered your ideal client. The focus of the site has to be a HOT TOPIC for your ideal client and it has to tie back to your product theme in some logical way.
The Interest Site will include the following components:
1. The reason why the ideal client should read the content and subscribe to your list to get the introductory product. You written communication should be compelling, not contain hype, and impress the ideal client so they know free product does not mean no-value, low-value product, but it means you are a generous person, you are a skilled business person, and you are beginning your relationship with them on good and ethical terms.
2. Weave in a soft introduction that is designed to create affinity with your ideal client so they know you are like them, understand them, and share some of the same concerns and interests as they relate to this topic. Be brief.
3. Discuss one to three key points related to the topic that the ideal client would find very interesting. Notice I said the ideal client would find them interesting, you may not, and the non-ideal client may not. You may have expertise in this area or you may have to go and do some research. Either way, make sure the information is highly relevant to your ideal client and related to your primary business offering.
4. Include a message that lets the ideal client know that this content is incomplete and they can get more advanced information by signing up for the complimentary ecourse or workbook. Don't offer just a newsletter or special report. These things are over used and are often perceived as low value until your credibility is well established.
5. Give the ideal client a teaser preview of the HOT HOT HOT TOPICS covered in the ecourse or workbook. Summarize what you have provided and remind them to subscribe.
6. Provide a Bio-box with 3 or 4 lines about you, written in third person to start imprinting the ideal client with the perception that you are a great resource, expert, etc. Be sure to include email contact. Get yourself an official domain and email address. Make sure the web address you pick for your interest site relates to the topic being discussed. Remember to represent yourself as being an established professional. Do not use an ISP email address. Bob@my-interest-site.com is much more attractive than bob1698@yahoo.com.
7. Use an autoresponder to create an online signup form for your opt-in list. Include this sign-up form directly into your web site page. I use an autoresponder which allows for attachments and can create both text and html messages. You can use the HTML software inside the autoresponder to create simple yet elegant messages without knowing HTML. I recommend you stay away form text based messages, there quick, fast and cheesy looking. Imagine getting a text-based email from Amazon, it just wouldn't look all that professional, would it?
8. Set up your autoresponder so the subscriber gets an immediate message congratulating them on their new subscription. Assure that the e-product is sent with the first message. You can either attach the product or store it on a web server and include the link. The first option is the easiest if you use the full-featured autoresponder.
9. Instead of trying to push people to your replicated site or your affiliate site, or convince them to spend money with a stranger, you want to get them to your interest site and get them into your opt-in database before sending them off to some other web site or having a serious sales conversation with them.
10. You can get more information about tools and resources for the Interest Site Project and you can also receive a complimentary template for creating your first ecourse when you subscribe to our online newsletter at www.marketing-with-a-story.com.

Author Bio
Robin Harris is a Certified Coach and the Founder of www.Marketing-With-A-Story.com. She works with entrepreneurs who want to market with ease by using their personal experiences, knowledge, and passion to attract their ideal clients. You can reach Robin via email at support@marketing-with-a-story.com

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Introduction to Trade Show Exhibits

By: Rob Dougan

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds. The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20' x 20' Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either lightwood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display's, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Author Bio
Everything Displays is an online retailer offering a full selection of trade show displays, booths, exhibits, and display accessories. Their website is www.everythingdisplays.com

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